COVID 19 has forced us into a period of time where CREATIVITY is absolutely needed for moving forward. Some industries have been hit harder than others but one key factor is for sure that will make or break organizations and businesses going forward is simply...who is going to be creative and who is not. Many businesses have figured out if they don't create a new model, a new process, or innovate they will not be around when the pandemic ends.
IBM did a study of over 1000 CEO's and the top item they described as the biggest key element for success was the ability to Think and Be Creative…bottom line, creativity will make a difference in how successful you are. Actually creativity will make a difference either way, whether it is your abundance of creativity or your lack of it. It is going to impact your bottom line one way or another.
I recently just finished up a webinar with the city of Dallas Parks & Recreation Department on the critical impact that creativity can have on an organization's bottom line. I once read about another study where very similar creativity training was delivered to half of the city employees in, California. In eight months, city officials reported nearly $600,000 in new revenues and $3.5 million in innovative expenditure reductions. The innovative expenditure reductions meant they did not have to lay off a bunch of people. During this historic time when layoffs are at an all-time high, choosing creativity can and will have a critical impact on us all.
Key Takeaways for Creativity to Thrive in your organization!